How Madgex: A Wiley Brand Uses JobMarketPulse Intelligence to Strengthen Go-To-Market Performance

In markets shaped by rapid hiring shifts, timing matters. Knowing who is hiring is useful. Knowing when and how they’re hiring is transformative.

Madgex, a Wiley brand, is a leading provider of job board technology and recruitment advertising solutions for professional associations and publishers worldwide. With a focus on innovation and data-driven growth, Madgex empowers organizations to connect employers with top talent through advanced digital platforms and market intelligence.

The Madgex team has been using the JobMarketPulse Intelligence platform to sharpen its view of employer activity and align go-to-market efforts with real-time labor demand. The result was a measurable improvement in lead generation, but more importantly, a stronger, more informed marketing and growth strategy.

The challenge: limited visibility into active hiring

Before adopting JobMarketPulse Intelligence, the Madgex team relied on traditional targeting methods to support campaigns and outreach. While these approaches offered reach, they provided little clarity on which companies were actively hiring. Account prioritization depended on assumptions, and campaign messaging was often disconnected from current employer demand.

Lead generation was steady, but it lacked precision.

The shift: real-time market awareness

JobMarketPulse Intelligence introduced a real-time view of hiring activity built on job postings collected directly from over 200,000 employer career sites and applicant tracking systems worldwide. Hiring behavior could be monitored across industries, regions, and roles as it changed.

Teams no longer worked from static lists or lagging indicators. They could see hiring momentum at the company level, identify employers entering active hiring phases, and adjust outreach as demand shifted.

Impact: more targeted lead generation

With Hiring Signals supported by JobMarketPulse Intelligence, outreach focused on employers showing clear hiring intent. Campaigns reached companies at moments of active demand, improving relevance and engagement.

Lead generation performance strengthened over the six-month period, with Hiring Signals surfacing opportunities and JobMarketPulse Intelligence providing the context needed to act on them.

The Results: measurable improvements across efficiency and volume

With clearer visibility into demand trends and a better understanding of which roles actually converted, the Madgex team refined how and where they focused their campaigns. Hiring Signals helped surface employers showing active hiring intent, while JobMarketPulse Intelligence provided the context needed to act on those signals efficiently and effectively.

As a result, lead form completion rates increased by 41.8%, average cost per lead declined by 42.7% and overall lead volumes year over year grew by 115%. These gains reflected more relevant targeting, reduced wasted spend, and faster alignment between market demand and go-to-market execution.

Quote from Richard Green, Commercial Director at Madgex

“Hiring Signals gave us company-level visibility and the timing to act. Sales and marketing now work from the same live view of demand, align outreach in minutes, and consistently convert interest into pipeline. It’s the most impactful data and market intelligence tool I’ve come across in 13 years of working in recruitment advertising. I would recommend JobMarketPulse to anyone looking to reach employers at the moment of demand with relevant campaigns and a repeatable playbook that sales and marketing teams can scale.”

Value beyond lead generation

Beyond lead performance, JobMarketPulse Intelligence became a broader marketing input. Live hiring data informed campaign themes, content planning, and positioning, ensuring messaging reflected current employer needs rather than historical assumptions.

This allowed marketing teams to move faster and make decisions with greater confidence.

The takeaway: intelligence-led growth

For this client, JobMarketPulse Intelligence became a core source of market insight. It replaced static targeting with a clearer view of employer behavior and supported a more scalable, efficient approach to go-to-market strategy built on real-time labor market intelligence.