There are two main ways to significantly increase the content on your job board as you build out your direct customer relationships: paid feeds and organic jobs. While job boards frequently rely on paid feeds from aggregators to boost revenue in the short term, these paid listings can lower the quality of content on your board and redirect applicants away from your site.
Here are three reasons why our customers pay for organic jobs from our JobsIndex instead.
One clear differentiator between paid feeds and JobsIndex is specificity. JobsIndex delivers jobs that meet the criteria each job board lays out for us. We do that in two ways:
The same functionality that enables us to tailor the jobs we send also contributes to a stronger user experience for your job board.
You could have the most sought-after jobs on the market, but if you have a clunky job board user experience, candidates will leave your site.
JobsIndex improves the user experience of customers’ job boards in four distinct ways:
A strong visitor user experience is a key component of keeping users on your job board, and with so many people searching for jobs online – 60 percent on job boards – it’s also a baseline expectation.
Many niche job boards use paid feeds to monetize the traffic they get. But the short-term gains can hurt long-term earnings. Why? Paid feeds direct applicants from your site to other job boards.
Often, those job boards are large, sophisticated entities with extensive marketing operations, meaning they can easily poach and later cultivate your applicants. Using JobsIndex helps attract applicants with organic jobs content, letting you scale your business while keeping users on your site.
Bear in mind, this content doesn’t just keep job seekers on job boards. The information we provide helps you easily optimize your listings for Google for Jobs, which also helps attract users to your site.
The appeal of paid feeds is clear: they can net you short-term earnings. But paid feeds also redirect your users to larger job boards for a fraction of applicants’ value. When you use paid feeds, you’re effectively selling your applicants for pennies. The aggregators use paid feeds to buy your candidates to become their registrants, who they subsequently hammer with job alerts, essentially taking that applicant away from your direct customer forever.
Customers use JobsIndex because it provides millions of clean, updated job listings that drive traffic to their site. If you’re looking to increase the number of clean, updated listings on your board, reach out for a demo or free trial of our JobsIndex.
We noticed you mentioned scraping Indeed.com
Just to confirm: Indeed.com prohibits spidering of its content and they will block anyone trying to scrape it.
Normally, our clients ask us to spider jobs from direct employer websites and ATSes.
In some cases we can spider commercial job boards: if there is a formal agreement between our client and the job board to allow spidering.